With everybody on such a drive to market themselves, try and get new business or reinvent themselves, have we ever thought for a second if our identity is matching what we are trying to sell . . . ? It’s a funny thing but through out history as companies fight to come out of a recession we invariably sew the seeds for the next boom. It’s only when we are not flying high do we take stock of how the world is changing around us as we develop and work smarter not harder! For example take a look at how ...
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